Genesis Heating, Cooling & Refrigeration — Last updated September 6, 2026
Genesis Heating, Cooling & Refrigeration ("Genesis," "we," "us") is a trade name of Genesis Refrigeration & H.V.A.C., LLC, an HVAC service company based in Monroe, Washington. This policy explains how we collect, use, and protect your personal information across our two websites — our marketing site at genesishvacr.com and our customer portal at app.genesishvacr.com.
When you request an estimate, book online, or contact us, we may collect:
Our website also records some things automatically when you submit a form: the page you were on when you submitted, the site that referred you, the page you first landed on, and any advertising identifiers attached to a link you clicked from a search result or an ad. We record your browser type and a scrambled, one-way version of your IP address — not the address itself — solely to catch automated abuse of our forms and to measure whether our advertising is working.
We use your information to:
Our marketing website at genesishvacr.com and our booking flow at app.genesishvacr.com both use Google Analytics 4 and Google Ads to understand which pages people use and whether our advertising brings in work. These services collect information from your browser and record how you arrived at our site — including the advertising identifiers attached to a link you clicked from a search result or an ad. When you complete a booking, we send Google Analytics a record of the booking (which service you chose and its price) so we can measure which advertising leads to real work; we do not send your name, email, phone number, or address to Google.
We use this to count visits and measure which advertising is worth paying for. We do not use it to build a profile of you as an individual, and we do not sell or share it for anyone else's marketing.
You can block or delete cookies in your browser and opt out of Google Analytics using Google's own browser add-on. Our website works normally either way.
We send SMS text messages only to customers who have opted in. Providing your phone number alone does not opt you in. You may opt in through any of the following:
Once you opt in, messages from Genesis Heating, Cooling & Refrigeration may include estimate notifications, appointment reminders, service follow-ups, and responses to your inquiries.
You may also opt out by calling (425) 261-9095 or emailing wylee@genesisservices.com.
You may receive texts from two different numbers, and both are us:
Reply STOP to any message to stop receiving them. You can also reply CANCEL or UNSUBSCRIBE. Because these are two separate systems, opting out of one does not automatically opt you out of the other — reply STOP to both if you would rather not be texted at all.
Opting out of texts from (425) 541-7110 stops all texts from that number, including estimates and invoices we send through Housecall Pro. We will send those by email instead.
If you have replied STOP and are still getting messages, or you would rather sort it out with a person, call us at (425) 261-9095 or email wylee@genesisservices.com — we can take care of it.
We also email past customers from time to time — a reminder that a system is due for service, a seasonal offer, or an occasional referral program. Every one of those carries a one-click unsubscribe option, and we honor it. Unsubscribing stops the marketing email; you will still receive messages about work we are actually doing for you, such as an estimate you asked for or a scheduled appointment.
Financing applications are made entirely on the lender's own website, under their privacy policy. We never see or store your application.
We do not sell, rent, or share your personal information, including your mobile phone number, with third parties for marketing or promotional purposes. We use the following service providers solely to deliver our services, and each is contractually bound to use your information only as needed to perform services on our behalf:
SMS Data Sharing Disclosure:
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We use industry-standard measures to protect your information, including encrypted connections and secure data storage. Access to customer data is restricted to authorized team members only.
We retain your information for as long as needed to provide services and comply with legal obligations. You may request deletion of your personal data at any time by contacting us.
If you have questions about this privacy policy or want to update or delete your information, contact us:
Genesis Heating, Cooling & Refrigeration — Monroe, WA